The other day I was asked about marketing, as in... what is marketing? In a business I explained everything is marketing and marketing is explained by what drives us, what we believe in, how we go about the day-to-day and why. With me so far?
These days explaining what you do and why you do it can get very complicated as it can all get wound up in mission and vision statements, value propositions and USPs. Years ago, when I was working for a major London agency it was explained to me very simply. When you first encounter a company, you will have a first impression, and this will be modified by the experiences you have subsequently. For example, if the reception is chaotic, staff less than welcoming, service poor and products lack lustre you will probably never want to deal with that company again. As a result, the vision, mission, and ethos have come to the forefront as companies try to present their best face to their customers.
I think it goes a bit deeper because even the largest companies are ultimately about the people that work for them and what they do and say. Size quite often means that companies can lose control, so the PR people are then exorcised to work even harder to maintain the corporate front, lest the share price dives ...again. Witness Facebook in recent weeks.
Here at Pines and Needles it is all very simple and hasn’t really changed over the years. Firstly, we are dedicated to bringing our customers the ultimate Christmas experience. Our trees are a thing of natural beauty, and we believe they should be made part of festive celebrations nationwide. We do this by striving to build local community ties that are year-round and not just for the festive season.
In 2016, the company hit the headlines for supplying a tree to Prince Harry and Meghan Markle, the first time the couple had been seen in public. It also bought a second plantation in Scotland, doubling its capacity to grow trees.
In 2017, Pines and Needles acquired The Christmas Forest in a bid to expand its portfolio of stores in London and heighten its presence in the capital and beyond.
We are a family-owned business now run by one brother Josh Lyle.
One thing is clear Pines and Needles isn’t just a brand it’s an experience. Our pop-up stores in multiple locations open on the 17th of November. Bring the family and experience it for yourselves.