Get Living required a large-scale Christmas tree installation at multiple locations across the country, including East Village, London, one of its flagship neighbourhood developments. The objective was to deliver a high-impact festive installation across multiple locations across the country that would bring residents together, enhance the public realm, and reinforce the development’s positioning as a premium, community-led destination.
Delivering within a large-scale multi-site residential estate introduced several key considerations. The installations needed to align with high aesthetic standards, complementing the architecture and public spaces while meeting stakeholder expectations.
Estate management approvals and logistical constraints, including access and equipment requirements, required careful coordination. The scale of the trees also necessitated specialist installation, including crane access in some locations, while ensuring safety and minimal disruption to residents.
In addition, the client had a clear vision for the space, meaning the final result needed to be precisely executed with little room for compromise.
A 25ft outdoor Norway Spruce Christmas tree was installed in East Village, which was designed to act as a seasonal focal point and gathering space. The installation was carefully planned and executed within an extended delivery window, ensuring a smooth process.
The installation delivered a striking, community-focused festive centrepiecs across multiple locations, enhancing the atmosphere the locaions during the Christmas season. The trees created a natural focal point for residents, encouraging social interaction and seasonal engagement.
Key Outcomes:
